COOK & SCHMID IN THE NEWS
COOK & SCHMID LANDS
NANOGEN INC. FOR ADVERTISING, MEDIA RELATIONS, INTERNAL COMMUNICATIONS
SAN DIEGO (June 23, 2008)—Cook & Schmid, a public relations, marketing and advertising firm based in San Diego, has added Nanogen Inc. (NASDAQ: NGEN) to its roster of life sciences clients.
“Businesses and organizations in the life sciences have recognized the depth of our experience in their industry and the distinct advantage we offer by having a Ph.D. in molecular biology and experienced science writers on the Cook & Schmid team,” said Jon Schmid, Cook & Schmid partner. “We are uniquely positioned to help companies and institutions in the life sciences broaden awareness and build brand equity through media relations, marketing, advertising and public relations.”
Cook & Schmid also counts BIOCOM and Forward Ventures among its clients in the life sciences sector.
In December 2007, Cook & Schmid heightened its biotech practice further when it introduced Debra Robertson, PhD, as director of science strategy. Robertson’s expertise is in the strategic assessment of technologies and products for startup, high growth and established research, commercial and hospital environments. With her on board as a key asset, the independent agency immediately began to see its biotech segment bearing fruit.
Nanogen’s advanced technologies provide innovative, high-quality diagnostic products to clinicians and physicians worldwide, making it easier to predict and diagnose diseases, and ultimately reduce the time to treat and cure. The company’s products include molecular diagnostic kits and reagents, and kits for rapid, point-of-care testing.
Nanogen has pioneered research in areas involving biomedical markers, molecular biology and nanotechnology to bring better results to diagnostics and healthcare. Cook & Schmid will provide media relations, trade advertising and internal communications services for Nanogen.
ABOUT COOK & SCHMID
Cook & Schmid specializes in reputation and issues management, marketing and advertising forprivate and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies.Cook & Schmid partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, launching new services or products, growing a bottom line or passing a referendum. The firm’s partners include a former journalist with multiple Pulitzer Prize nominations, and its senior team members boast an average of 20 years experience.
In 2008, Cook & Schmid wonthePublic Relations Society of America’s (PRSA) Silver Anvil Award of Excellence for strategic programs, the Bronze Anvil for brand development and supporting materials, and the Hermes Platinum Award for Creative Design.In 2007, the PRSA awarded Cook & Schmid the Silver Anvil, the industry’s highest national honor, for strategic public relations. Additional information is available at www.CookandSchmid.com.
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