FOR IMMEDIATE RELEASE

COOK & SCHMID ANNOUNCES ADDITION OF CALI BAMBOO TO CLIENT LIST
Cali Bamboo gives Cook & Schmid the green light for PR campaign

SAN DIEGO (SEPT. 5, 2007)—Cook & Schmid, winner of a PRSA 2007 Silver Anvil award, has added Cali Bamboo to its client base, which includes the Bark Beetle Emergency Outreach Program for San Bernardino County; General Imaging Corp., the digital camera licensee for GE; Bisnar Chase; and Biocom.

Cali Bamboo specializes in the sale and distribution of bamboo fencing and lumber products.  The company retained Cook & Schmid to craft a carefully targeted public relations and marketing plan to increase its customer base, expand its brand of environmentally friendly bamboo products and raise public awareness of bamboo as a “green” alternative to traditional wood building products.

“The diverse team at Cook & Schmid has the broad experience and strong media and community relationships to introduce Cali Bamboo to previously unexplored markets and audiences,” said Cook & Schmid partner Rick Cook. This year the public relations firm won a Silver Anvil award, the highest industry honor, for the reputation and brand management campaign developed for the San Diego Rescue Mission.

Cali Bamboo executives look forward to working with Cook & Schmid to promote and support the use of bamboo as a high-yield renewable source of materials for construction, furniture, interior decoration and other uses.

 “Bamboo’s ability to quickly regenerate means that it can be continuously reharvested every three years, without causing damage to the plant system and surrounding environment,” said Cali Bamboo president and CEO, Jeff Goldberg. “As a member of 1% for the Planet, we look to Cook & Schmid to develop additional avenues for contributing to the growth of ‘thinking green.’”

ABOUT COOK & SCHMID

Cook & Schmid specializes in reputation and issues management, marketing and advertising forprivate and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies.Cook & Schmid partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, launching new services or products, growing a bottom line or passing a referendum. The firm’s partners include a former journalist with multiple Pulitzer Prize nominations, and its senior team members boast an average of 20 years experience. Additional information is available at www.cookandschmid.com.

ABOUT CALI BAMBOO

Cali Bamboo’s mission is to promote the use of bamboo as a new material for everyday products. The San Diego-based company was founded in 2004 to make a difference in the future of the planet by providing alternative, effective products made from renewable resources. www.calibamboo.com.

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