COOK & SCHMID IN THE NEWS
PACIFIC BUILDING GROUP HIRED COOK & SCHMID TO BOLSTER BRAND AND REPOSITION CORPORATE IDENTITY
February 2, 2009
SAN DIEGO, CALIF.—Pacific Building Group has hired Cook & Schmid, a San Diego-based public relations, marketing and advertising firm, to develop a strategic program aimed at bolstering awareness of the general contractor’s brand during its 25th anniversary year.
As part of the program, Cook & Schmid will conduct research into perceptions about Pacific Building Group and its competitors, develop positioning, refine the company’s brand and create an advertising campaign.
“Over the past 25 years Greg Rogers transformed Pacific Building Group from a small tenant improvement company into the firm that built Sony’s international headquarters in San Diego,” said Cook & Schmid Partner Jon Schmid. “We’ll help Pacific Building Group project an image that is consistent with the quality and type of work they do. They are celebrating a significant milestone this year.”
Pacific Building Group’s services address the full spectrum of construction needs, from ground-up to tenant improvement, healthcare and facilities maintenance. Clients include Sharp Healthcare, Sony, Kilroy Realty Corp., Scripps Health, UCSD, the County of San Diego and Callaway Golf, among others.
In 2008, Cook & Schmid earned several national PR industry awards such as the Public Relations Society of America’s (PRSA) Silver Anvil Award of Excellence for strategic programs, and the Bronze Anvil for Brand Development.
ABOUT COOK & SCHMID
Cook & Schmid is afull-service public relations, advertising and marketingagency. Our strategic marketing communications and public participation programs enable clients to realize business goals, manage their reputations with key audiences, and achieve consensus on divisive issues. Cook & Schmid’s approach teams seasoned public relations practitioners and former journalists with subject matter experts in diverse fields, including economic development, biotechnology, public infrastructure and the environment. Headquartered in San Diego, California, Cook & Schmid serves clients across the country. The firm is certified as a Minority Business Enterprise by the National Minority Supplier Development Council and the California Public Utilities Commission. Cook & Schmid is also registered as a Small Disadvantaged Business by the Small Business Administration.