Cook + Schmid Named Finalist for 2011 PRSA Silver Anvil Award
San Diego firm recognized for public outreach work with Santa Fe Irrigation District
SAN DIEGO—Cook + Schmid, a full-service public relations and marketing firm, is a finalist for the 2011 Public Relations Society of America Silver Anvil Awards for its water conservation public outreach campaign conducted with Santa Fe Irrigation District. The Silver Anvil Awards, which recognize outstanding achievement in strategic public relations planning and implementation, will be presented in New York City on June 9, 2011.
Cook + Schmid is a finalist in the categories of community relations, public service and issues management.
Santa Fe Irrigation District was faced with an urgent need to reduce resident and business water consumption due to prolonged California drought and new restrictions on water deliveries. To help Santa Fe Irrigation District achieve its conservation goals, Cook + Schmid planned and implemented an integrated community-based social marketing program to reduce district water consumption. The program included compelling branding, extensive community outreach, print collateral, micro website, social media, and outreach through community volunteers.
In the first six months of the campaign, water use within the district dropped 15 percent, exceeding the District’s original goal of six percent.
“As an agency, we seek out campaigns in which we can make a difference in people’s lives,” said Jon Schmid, C+S managing partner. “Maintaining water conservation levels through sustainable behavior change means we will have water available for future generations.”
This is Cook + Schmid’s fourth year as a PRSA Silver Anvil finalist. The firm was awarded Silver Anvils, the industry’s highest national honor, in 2007 and 2009, as well as Silver Anvil Awards of Excellence in 2008 and 2009.
This year, there were 852 award entries for the PRSA Silver Anvils with 122 entries selected as finalists.
ABOUT COOK + SCHMID
Cook + Schmid is a full-service public relations, public affairs, advertising and marketing agency specializing in complex programs for private and public companies, organizations, institutions and government agencies. Cook + Schmid’s disciplined approach to programs, grounded in client input, solid research and a strategic, integrated plan, consistently generates measurable results. Customized teams of specialists with specific knowledge and media relationships ensure clients achieve their business and marketing goals. Cook + Schmid's staff and partners include public relations practitioners with decadesof experience,former journalists, social media pros, website and interactive application developers, economic development experts, anda Ph.D. in science. www.cookandschmid.com.
ABOUT THE PUBLIC RELATIONS SOCIATY OF AMERICA (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.