Silicon Biosystems Selects Cook + Schmid for Public Relations and Marketing to Launch U.S. Operations
SAN DIEGO, Calif.— Cook + Schmid, a full-service marketing communications firmwith expertise in the life sciences, announcedit was selected by Silicon Biosystems to help launch the company’s U.S. operation and provide ongoing marketing support.
Silicon Biosystems, S.p.A., based in Bologna Italy, is aprovider of specialized molecular and cell biology technology. The company established its U.S. presence, headquartered in San Diego, CA,to serve the North American research and clinical diagnostics market.
Cook + Schmid supported Silicon Biosystems’ December 13 announcement with an integrated marketing plan that includes ongoing public relations, media relations, website design and development, trade show support and booth design, and social media outreach.
“Our team offers Silicon Biosystems a depth of knowledge and experience in the biotech industry” said Jon Schmid, Cook + Schmid partner. “What we offer goes beyond public relations and marketing and includes a true understanding of the life sciences, and Silicon Biosystems’ unique needs.”
Silicon Biosystems joins other biotech clients, such as Illumina, Allylix, and Forward Ventures, already benefiting from the services of Cook + Schmid.
Cook + Schmid’s life sciences practice includesa PhD in molecular biology, former journalists and science writers, and more than a decade of experience serving clients ranging from biotech startups to global pharmaceutical companies.
ABOUT SILICON BIOSYSTEMS
Silicon Biosystems, S.p.A. is based in Bologna Italy and has developed a set of proprietary solutions called lab-on-a-chip technologies, targeted at miniaturized cell-biology testing. Silicon Biosystems is one of the most innovative start-ups in the field of "lab-on-a-chip," based on active substrates, as testified by a number of awards and recognitions. The company is also an industrial member of the nano2Life EC Network of Excellence on nanobiotechnologies.
ABOUT COOK + SCHMID
Based in San Diego, California, Cook + Schmid is a full-service integrated communications agency. Services include interactive marketing, creative and design, advertising, multi-cultural marketing, mobile marketing, website development and design, and public relations. The agency counsels public and private companies and government agencies, including the San Diego Redevelopment Agency, public biotech firm Illumina, and the San Bernardino County Office of the Administrator among others. Cook + Schmid is characterized by creativity, quality of service, and depth of knowledge, with a focus on providing measurable results to clients. Additional information is available at www.cookandschmid.com.
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