Leveraging the centennial commemoration of the 1916 Migratory Bird Treaty, Cook + Schmid developed a campaign targeting millennials to increase appreciation about the value and beauty of birds. C+S created a new brand, original artwork, infographics and a messaging strategy to increase support for migratory bird conservation. For the “Graffiti Birds” campaign, Cook + Schmid developed original artwork and infographics that were distributed nationally to partner organizations. The campaign received a national Hermes award for graphic design.