Cook + Schmid designed and implemented the “Vote By Mail. Voting Made E.A.S.Y.” campaign for San Bernardino County to increase voting by mail after complications with voting machines forced a recount. The campaign also sought to reestablish trust in the office of the Registrar of Voters. The strategy included grassroots outreach through more than 1,600 community partners, bilingual content and events. A “Votemobile” wrapped in campaign branding attended events throughout the county. C+S also created a website, educational materials, and branded outreach tools. The campaign resulted in a 139% increase in residents who voted by mail, a 10 percent increase in registered voters, and an 80% participation rate for those who received vote-by-mail ballots.