The MAST Bark Beetle fire safety education and outreach initiative in San Bernardino County aimed at reducing wildfire risks by educating residents about defensible space. Cook + Schmid created a comprehensive strategy that included brand development, community events, educational videos, newsletters, and a visually striking calendar. Cook + Schmid increased awareness about fire prevention, motivated property owners to create defensible spaces, and inspired action to remove hazardous vegetation. The campaign increased website traffic by 383%. Additionally, 80% of residents understood the term ‘healthy forest’ and 97% of residents took steps to protect their property.