Cook + Schmid conducted a multicultural health campaign to raise awareness about chlamydia among young Latina and African American women. To effectively reach this audience, C+S used its proprietary digital media tools to identify the online publishers most preferred by this demographic. We also developed animated and video ads that were delivered in both English and Spanish to effectively reach all audiences. The Don’t Think , Know campaign was recognized with awards by the American Marketing Association and the Healthcare Communicators of San Diego.