Lilia is a bilingual, bicultural media expert with over 30 years of experience in Spanish-language mass media and communications across the U.S. and Mexico. At Cook + Schmid, she leverages her deep connections within the Latino community to support impactful public outreach projects, such as transportation, climate resilience, capital improvements, and related equity initiatives. A seasoned journalist and former Spanish-language editorial director at the San Diego Union-Tribune, Lilia is an award-winning leader recognized for her expertise in Latino media. She is also a dedicated community advocate, actively supporting Latina empowerment and mental health initiatives. Lilia has a degree in journalism from the Universidad Nacional Autonomq de Mexico and is an ordained interspiritual minister.
