Quaker was faced with a unique challenge: A majority of people who purchase their products do so in-person and Quaker State doesn’t have their own retail storefronts. They needed a creative solution to drive sales traffic to their retail partners. With that in mind, we developed a unique ad format that pinpointed the closest brick-and-mortar retail locations that carried Quaker State products. The ad appeared to users who were within the vicinity (to maximize budget) and it provided a path on a map to the nearest location.